Brand identity design for a botany expert
Bella Flora
Few of the challenges:
- Niche audience appeal - attract "serious" scientific thought-leaders focused on organic sustainability and biodiversity.
- Balancing science and esthetics: - avoid expected "green" color scheme, exploring a more organic and vintage palette.
- Provide professional collateral - create assets and presentations for professional summits attended by a diverse scientific audience.
Note-worthy results:
- Increased visibility - garnered attention from both the scientific community and financial institutions, providing funds for the client's on-going research projects.
- Partnerships and collaborations - the brand attracted collaborations with environmental organizations, fostering partnerships to further the cause of biodiversity conservation.
- Commercial opportunities - the new professional brand opened the door to new commercial opportunities from manufacturers of plant-based products based on the clients proprietary research and findings.
Your style is my style
- (Actually, it's the right style for your business and your audience)
- I believe that your brand should be a unique reflection of you and your business. You deserve an original, bespoke brand that is not only gorgeous but is 100% strategy-driven, conversion focused, and forward-thinking for your unique industry and audience.
- A successful brand is one where the visual representation is the essence of your vision and expertise. Therefore the brand that I will design for you will be uniquely tailored to your messaging, values, principles, and your custom-taolored audience. No two businesses and brands are ever alike, so no one-size-fits-all here. You and your audience are the focus, from the moment we start working together until the project is completed.
