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Your answers are very valuable and serve as the foundation upon which I’ll be creating your brand. Please be as detailed as possible. I’m looking forward to learning about you and your business.

Branding Questionnaire

First Name

Last Name

Please write your name / business name / tagline (if applicable) as it shold be included in your logo. Please review spelling carefully

Website URL (if applicable)

How did you choose the business name? Is there any history behind the name of the business or the business itself?

Why did you decide to start this business?

Describe your service and/or products you offer. List in order from most important to least important?

What's your vision for your business? What are your dreams: where do you want to see your business?

Are there any cultural or social restrictions to specific colors?

Describe who are your current followers / clients /customers

Are there any new followers / clients/ customers would you like to start attracting? If yes, please expand on that

What problems are your clients/customers facing that you solve?

Are there 2-6 descriptive words that you feel describe how you want your clients/customers to perceive your business? (Ex. modern, friendly, professional, etc.)

How are you currently marketing your business and how do you plan to market your business using your new brand?

Who are your main competitors?

What distinguishes you from other companies in this field?

Please list 2-3 brands with visual identities that you admire and why:

Anything else you'd like me to know?

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