Time until upcoming price increase:

The conversion by design course

Are you wondering why your business and brand aren't converting visitors into clients?

Learn the secrets and actionable design hacks to turn your brand into a powerhouse conversion machine, that will make your business stand out and grow, convert visitors into paying clients so you can earn more money.

(It’s seriously a game-changer!)

The Conversion By Design course for entrepreneurs and business owners that makes a difference... and money.

You need to turn visitors into clients, but how?

You’ve worked hard to create your offers, packages, or products, poured your heart and soul (and a whole lotta money) into your website, social channels, online shop, webinars, challenges, lead magnets, e-books – all. the. things.
Stripe and Paypal aren’t cha-chinging. You never knew that the sound of no-money coming in can be so loud.
Your calendar is so empty, you can hear the wind blowing through the non-filled pages. Whoooosh.
You practically ‘live’ on socials, yet no one follows, or interacts, or visit your links, or, you know, be social with you. It’s exhausting.
Even when you get visitors to your website and/or shop, no one is booking, buying, or hiring you. Your amazing offers are gathering dust.
You are feeling frustrated and discouraged, and question why you ever thought that being a business owner or an entrepreneur was a good idea.

I'm Mor, the Designed To Convert™ expert behind Brands By Sage.

I’m a well-known branding and web designer, and the creator of the DesignClass course. I’m a frequent speaker at web-design summits, podcast, and a guest in masterminds and marketing memberships.
I love to teach, and I love to design. So what can be better than teaching design, right? Working with thousands (yes!) of clients on their branding and websites, I’ve mastered the methods and processes of creating high-converting brands, so my clients can have thriving businesses and earn more money.
I'm very passionate (ok, fine, obsessed) about helping entrepreneurs and business owners, just like you, design their businesses and brands to convert visitors into paying clients.
You deserve to be successful and have a thriving business, your future clients deserve to get your offers so you can help them by answering their questions and solving their challenges.
If you are ready to learn how to create high-converting brands, you’ve come to the right place.

The truth is...

For far too long, people were led to believe that “if you build it, they will come”.  All you need to do is build your website, create your offers, endlessly post on socials, engage with other brands and businesses 29/7 (not a typo) and your ideal clients will come flooding in, ready to follow and hire you, and buy from you.

In reality... nothing about this "just show up" scenario is working.

Because just building a website, a shop, social channels, email marketing templates, lead magnets, and ebooks,  just to LOOK pretty / modern / minimalistic / maximalistic and any other ‘listic’ you can think of, is simply NOT ENOUGH.

What you need to have isn't just beautiful designs, more importantly, you need your brand to be beautifully designed to convert™


The Conversion By Design course

The complete program to help entrepreneurs and business owners create a designed to convert™ business and brand

Whether your current brand isn't converting as it should, or you're ready to create your website, shop, and social media channels to attract and convert your audience

Here's what you'll learn at the Conversion By Design course

Identify the reasons why your brand isn’t converting, and know the right actions and steps you should to take to correct those.
Understand the connection between the design of your brand and conversion by learning the psychology of your audience, and how they think and behave.
Learn the design hacks to creating brands that are not just visually stunning, but also function as powerhouses to increase conversions.
Learn to harness all the visual elements of a successful brand, to attract followers and convert them into paying clients.
Learn to “translate” and incorporate the converting elements of your brand into your website, shop, social channels, and any other audience-facing touchpoints.
...and so much more

Few of the topics we cover

Kind words from past and present students

I work with clients to not only build fantastic websites but to also guide them through meshing the ‘pretty’ design with a layout that unfolds the ‘story’ of what my clients are offering in an engaging manner with solid marketing practices plus blending in solid technology equals (great design +marketing + tech = high converting & great expedience).

As someone that has crafted a lot of courses for clients (and, yes taken so many) I appreciate the time and dedication that Mor took to not only design the course but, to organize it in a manner that allows the student to have a great experience.

Now, to the course content — I learned a lot about design, colors, and fonts that are often overlooked by website designers (right, imagine that!) and not always considered by website builders. I am so grateful for this course and highly recommend it to all website builders and folks that do really appreciate solid design application.
Phillis Benson
I have been a web developer and “self-taught” designer for over 20 years, but, Mor taught me solid principles, techniques and other industry secrets that I never knew. This course is a MUST for every aspiring UI and UX website designer. She condensed a large amount of design theory and practice into a few hours, including great examples of do’s and don’ts. She pulled back the curtain behind her methods and practices that have made her an award-winning designer.

She has a very warm, engaging and down-to-earth personality and delivery. The references to outside sources and other instructions are extremely valuable, and I am sure I will use them on a daily basis. I feel that I will now be “designing” websites, instead of just “decorating” web pages.

Thank you for an amazing course, the bonus resources–which alone, are worth the course price–and for teaching us how to put thought and purposefulness into building functional, beautiful websites that convert.
Brenda Malone
Mor thank you so much for your course which I finally got around to purchasing and watching about a week ago … I LOVED LOVED LOVED the course … I keep going back and rewatching the colour modules as I’m implementing your selection methods on a site now … it’s fantastic … and gives me much more confidence in my design methods because I’m not going purely on instinct any more, I feel like my intuition is backed up by fantastic knowledge and tips now.

Super value as well.

Thank you!
Chantal Marie-Laurence Edouard-Betsy
Mor’s course takes you from start to finish explaining the elements and reasoning behind website design. Typography, font pairing, colors and layouts – this course covers the full spectrum.

If at any time you get stuck, Mor is easily reached and more than willing to help. Between the videos, templates, resources, community, and help from the teacher herself; it would take MORE effort to NOT learn than to pick up some very valuable skills here. Seriously, you’re doing yourself a disservice by missing out on this course. Enroll and take away useful information you can implement in your business right away!
Tom DeBello
When I first looked at the modules I wondered, “Is this all I need?” Then I took the plunge and find myself working everything into my processes for delivering fantastic sites that are well designed!

Every module is not *just* theory, but also exercises using practical tools to accomplish real tasks. Then makes that reusable with downloadable reference documents and for GeneratePress users, a site library unique to the students that takes the drudgery out of going through all the different Customizer settings. That alone will save you the hours on one just to justify the cost of the course!

What takes this course over the top, and truly makes it “Five Star” is the support and help from Mor’s group. You’ll find top talent from a design *and* web developer perspective to help you understand and even review your use of the tools and techniques taught in the class. Stuck on something in particular? The community is full of different sorts of helpers who are responsive and experienced!

I suggest this course to anyone who is looking for a way to up their game and create fantastic looking sites with great UX.
Mike Sale
This course does a great job of giving a framework for assembling the necessary elements that produce a professional brand guide. Armed with the brand guide, it’s very easy to put together a website for a client and ensure all the elements tie together for a coherent brand message.

Before this course, I was completely lost when trying to figure out how to get started (and I often outsourced a lot of the design work). Now I have the competence and confidence to assemble a great colour palette, make informed decisions about the right typography to use, and I have the perfect template to present a client with the brand board. The biggest benefit with this in my opinion is that I can explain the reasons for choosing a colour or a typography without the client telling me their preferences. I can talk to them, discover their brand voice, and help represent the brand through the design elements I’ve learned about.

Another major benefit I got from this course was in the process, when it comes time to turn the brand board into a real website. Some of the big surprise bonuses in this course will make it super easy to convert my design decisions into a professional website that my clients are happy with. Very happy with what I’ve learned in this course!
Daniel Barbour
Thoroughly enjoyed taking this class. The highlights for me were the color module and the module on setting up GeneratePress and Elementor. The color module was good because it provides the tools and methods I can use to select a color palette that will look great without depending on my color-blind judgement.

The module on Generate Press and Elementor is going to streamline my project startup immensely and showed me some efficiencies in setting up default typography and colors.

An excellent course all around.
Kevin Roberts
I cant say enough good things about the course and the instructor. After taking just the first two modules on typography and color, I learned so much that I was able to put together the color branding for 4 new brands in 1 day! Mor is kind, attentive, and happy to help answer all of my questions.

Her videos are very well put together. She speaks slowly and is clear, making sure to pay attention to the details and showing you everything that she is explaining. This helps the student to be able to retain the information better. This course was by far where I have learned the most and was able to apply the information immediately to my business.
Jenny Sponton

Early bird enrollment

Now open

(for a very limited time)
An early bird is a special opportunity to purchase the course at the best price (will never be offered again) and receive extra bonuses when the course is opened.

Time until upcoming price increase:


Now open for enrollment

One-time payment – unlimited access

The course isn’t live yet. By enrolling you understand that the course content is not yet available and will be delivered at a future date to be confirmed

Got questions?

“Who is the Conversion By Design course for?”

My courses are created for entrepreneurs, business owners, digital marketers, web developers, coaches, course creators, and virtual assistants, who want to design and create high converting brands and businesses, so they can grow their businesses, serve their audience, and increase their revenue.

The challenges and frustrations related the inability to convert visitors into paying clients, are universal and aren’t unique to any specific industry.

“I'm not tech-savvy, will I be able to follow the course?”

You’ve got this, for sure. The course goes over every design hack, process, and technique in great detail, and with me explaining the theory and showing actionable steps.

The videos are short and easily digestible, and you can stop and start and come back to watch each lesson as often as you need to.

I’m always an email or DM away to help and support you with anything related to the course topics – just ask!

“How long will I have access to the course material?”

How does absolutely UNLIMITED access sound? This is no fly-by-night course, here today, gone tomorrow. The Conversion By Design course is a living, breathing, learning machine, that I constantly update and upgrade. Enrolling in the course will get you unlimited access.

You can always go back often to view new content or to re-watch various modules whenever you need help with a specific topic.

“Do I need any prior design experience or skills?"

Nope, absolutely not! This course is perfect for non-designers and people without any prior design experience or skills.

The techniques and all the processes in the course will help you create and design your high-converting brand, even if you never designed anything before. You will learn all the designed-to-convert principles and techniques you’ll need to create your high-converting brand and business.

"I am an agency owner. Will this course help my team?”

Absolutely! You’ll be able to create your own process based on the methods and techniques that I teach in the course. This way you’ll get all your team members on the same page, where everyone knows the exact steps to take at any point in any brand and/or website creation process. Even if you replace team members mid-project, you will be secure in the knowledge that the work can proceed flawlessly and seamlessly.

The course will improve and increase productivity for your team, so you can produce much better results for your clients, and increase profitability for them and you.

“I am a web developer, will I learn how to build converting websites?”

Yes, for sure! The Conversion By Design course will provide you with the knowledge and technique and systems to walk you through every design decision that affects conversion.

As a web developer, you know all about functionality and the technical side of website creation, but I will teach you how to confidently design and build high-converting websites, focused on brand attracting the desired audience and turning them into loyal clients. You’ll provide much higher value and outcomes for your clients (who will be amazed at your skills) and as a result, you’ll be able to attract the right clients and charge more for your work.

Downloadable resources for every module

Unlimited access to the course and future updates

Dedicated email support and feedback from me

Bonuses: templates, swipe files, guides, mindmaps, checklists

Still not convinced?

I understand completely. Making an investment in your business is an important one, and you make sure you are making the right decision. Click on the button below and email me with any questions or concerns you might have. I personally read each email and will respond as soon as possible.